Man walking on a landfill
July 2016

Mountains of money

A simple lunch comes with a lot of packaging these days. This stuff has a lifespan of 10 minutes before its thrown on a big mountain of crap. Too bad, all this material is worth something. That's actually why we spent most of the past decade to create Precious Plastic and give waste a new life.

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Yes, that's a lot of untapped potential. This waste could become a slick table for Jaden Smith, a fancy window for Bijenkorf (a luxury department store in Amsterdam) or beautiful recycled products for your everyday life.