Poster with 2 worn out shoes
July 2017

Real VS fake

We always wonder whether fake stuff is worse than the real.

Whether the extra amount of money you pay for the originals truly gives a better product. Dave bought a fake and a real Nike shoe and starter wearing them at the same time wherever he went for the a year. There were noticeable difference already after a few weeks and in the end there was one true winner. However the results don't matter. There is a reason why you shouldn't buy fake stuff. Ever. Watch the video :)

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Quality over price, always. Next learn how we see profit, how we got copied by a famous designer or check out our collaboration with Parleys (that make shoes from ocean plastic).